Inspired by the critically acclaimed series Genius: Picasso, Genius: Studio was a larger-than-life art installation. This allowed guests to step into a cubist painting, Blue and Rose period themed photos and create art on their digital easels.
We created custom software for everyone to create their own Picasso-inspired masterpiece that was then sent digitally to them and printed on location. Digital artwork then flickered through our massive projection-mapped canvas mural as well as out-of-home digital signage throughout the city in real time.
We invited guests into Picasso’s art and studio to discover, play, and create.
Award:
Clio Television/Streaming: Events/Experiential Silver